How We Promote

Search & PPC (Where Permitted)

Paid search — only where your program explicitly allows it.

We run paid search campaigns on Google and Bing only for programs that explicitly permit this promotion method. We never bid on brand keywords without specific written permission from the advertiser. When PPC is permitted, we build campaigns targeting commercial-intent keywords relevant to the advertiser's category — capturing high-intent users at the moment of purchase decision.

Tell Us About Your Program

What's Included

  • PPC promotion only for programs that explicitly permit it in their terms
  • Zero brand keyword bidding without prior written permission from the advertiser
  • Campaigns target commercial-intent non-brand keywords only by default
  • Our cost — we fund the ad spend, you pay commission on conversions only
  • Focus on high-converting query types: comparisons, reviews, best-of, deals
  • Full compliance with Google Ads and network affiliate advertising policies

How We Do It

1

Permission First

We read every program's promotional restrictions before running any paid search. If PPC is not explicitly allowed, we do not run it.

2

Brand Keyword Policy

We do not bid on your brand name, branded terms or misspellings unless you provide explicit written permission to do so.

3

Non-Brand Commercial Targeting

Campaigns target category-level queries: 'best [category] deals', 'compare [product type]', '[category] discount code' — driving purchase-intent traffic without competing with your own brand campaigns.

4

Publisher-Funded

The ad spend comes from us. You pay only the commission rate on confirmed conversions — PPC is our investment to generate your sales.

Want us to promote your program?

Tell us about your program and we will apply for approval on the relevant network and begin promoting within days of acceptance.